A Chronology of Skateboard Graffiti Art
by Damian Gomez
Nov. 20, 2019
by Damian Gomez
Nov. 20, 2019
The
emergence of graffiti influenced art in the skateboard industry
occurred during the early 1970's and graffiti has continued to
influence skateboard art to this day. Many skate brands have, at one
time or another, adopted and made use of graffiti art in an attempt
to sell more skateboards. Graffiti subculture and the skateboard
industry allied early in their nascent forms and have flourished
together over the last several decades. Although the history of
graffiti influenced skateboard art has been lightly discussed in
recent online articles, the chronological timeline is vague at best.
What's most interesting is that much of the early graffiti influenced
skateboard art appears to be a derivative of genuine graffiti art.
The exact time period in which genuine graffiti and graffiti artists
began to have a direct influence on the skateboard industry has yet
to be examined.
Modern
day skateboards are admired for both their functionality and
aesthetics. The specific shape, size and concave of a skateboard deck
is of utmost importance. However, the graphic that is printed onto
the deck helps to make it more aesthetically appealing to consumers.
Skateboard brands hire artists to design graphics which are then
either screen printed or applied to the skateboard deck via a
sublimation process. Skateboard graphics are specifically designed to
target the various demographics that exist within skateboard
subculture. Skateboard brands carefully monitor the ever-changing
trends within skateboard subculture and adapt accordingly. By
releasing a new series of decks every few months or so, skateboard
brands are able to maintain artistic flexibility and validity. As a
former skateboard sales rep and owner/operator of a retail skateboard
store, I can attest to the fact that skateboard sales rely heavily on
graphics. It's not uncommon for a consumer to purchase a particular
skateboard deck with their decision being based solely on the artwork
and nothing more.
Those
who find themselves interested in learning more about the history of
skateboard graffiti art will quickly find themselves reading one of
the few online articles in which the author is all too ready to
attribute praise and credit to American artist and photographer Craig
Stecyk. A Southern California native and graduate of fine arts
school, Stecyk is most recognized for his photographic and written
documentation of surf/skate subculture during the 1970s and 80s.
Stecyk's graffiti art appears in many of his photographs from that
era. Much like a director of a play uses theatrical props on stage,
it looks as if Stecyk used his graffiti art to visually enhance his
photographs. It's not clear as to whether Stecyk was shooting at
locations that he had previously spray painted or if he was spray
painting locations specifically for photo-shoots.
In
1973, Jeff Ho opened Zephyr Surfboard Productions in Santa Monica and
employed Stecyk to design graphics. Ho also began manufacturing
skateboards and would later organize both a surf and skateboard team,
the Z-Boys. In an online article, author of the book Gnarly
Skateboarders, Steve
Cave writes “Stecyk pulled his graphics from local graffiti and
made Zephyr surfboards reflect the area where they were made.” As
already mentioned above, the area in which Zephyr surfboards and
skateboards were being manufactured was Santa Monica. The specific
area within Santa Monica that was being reflected in Stecyk's art was
Pacific Ocean Park. Pacific Ocean Park, at one point in time, was a
thriving nautical-themed amusement park that was situated on a pier
in the Ocean Park section of Santa Monica. The amusement park closed
down in October of 1967 and what was left was twenty-acres of
abandoned ruins which soon became the local hangout for Stecyk and
the Z-Boys. Pacific Ocean Park or POP, as it was referred to by the
locals, became the backdrop for Stecyk's photography.
graffiti in Pacific Ocean Park |
Santa
Monica is also home to a variety of Mexican-American gangs with the
most prominent of these gangs residing in the Pico neighborhood. In
fact, the Pico neighborhood is positioned diagonally across from
Pacific Ocean Park. Considering the close proximity of these two
areas, it's easy for one to infer that Stecyk was indeed exposed to
Mexican-American gang subculture. Journalist and writer Joe Donelly
writes in his recent publication titled L.A.
Man, “Taking
cues from the local gangs, Stecyk began tagging his own tribe’s
turf with graffiti, creating icons and images that would find their
way onto the Zephyr Shop surfboards and skateboards and later across
the country and eventually into skate culture’s lore.” Stecyk's
hand lettering style in particular is clearly a derivative of a
traditional cholo lettering style that is most often associated with
Mexican-American gang subculture.
Craig Stecyk |
Dogtown Cross |
Stacy
Peralta, original member of the Zephyr skateboard team and co-owner
of the Powell Peralta skateboard brand, took notice to Stecyk's
artistic skills and offered Stecyk a position as creative director at
Powell Peralta in 1980. Powell Peralta is a skateboard brand located
in Santa Barbara which is about an hour North of Santa Monica and
Venice. Prior to Stecyk's arrival, the graphics that were being
designed at Powell Peralta consisted mostly of skulls and daggers.
Stecyk's graffiti influenced aesthetic was eventually injected into
the design process and by 1983, Powell Peralta released the Rat
Bones deck. According to Stacy Peralta, the Rat Bones
graphic was originally called the Vato Rat. A lightly sketched
rat head with elongated ears and nose sitting atop a pair of
crossbones, the Vato Rat became one of the most iconic and
recognized graphic designs in skateboard subculture. For those
unfamiliar with the Powell Peralta Rat Bones graphic, it could
be described as a type of multi-print design with the Vato Rat
graphic being repeated three times down the center of the deck. Each
Vato Rat is accented with an outline color and sequence of
spray painted lines that descend diagonally from from the center of
the deck. The text on the nose of the deck reads “Bones” with the
brand name “Powell Peralta” positioned above the bottom truck
hole pattern. Stecyk produced a unique hand letter style for the text
portion of the Rat Bones graphic which appears to be a hybrid
cholo style lettering. In an online interview with Jack Erwin,
Peralta sheds light on the origin of the Vato Rat graphic,
"The graphic was done by Stecyk. He did that ages ago, probably
in the early to mid '70s. That was a Dogtown graphic, and I don't
mean Dogtown skateboards, that was a graphic out of Dogtown, out of
Santa Monica, out of Venice. I remember liking that, I remember
growing up with that graphic and liking it so much that I encouraged
Craig to bring it back for our products.” Stecyk's graffiti
influenced art would be perpetuated throughout the 1980s by the
Powell Peralta brand and would eventually become immortalized in
skateboard history.
Powell Peralta Rat Bones |
I'll
argue at this point that although Stecyk is a legendary artist that
has attained an almost deity like status within the skateboard and
surf industry, Stecyk was not a genuine or prolific graffiti artist.
The graffiti that Stecyk was producing during the early 70's was
restricted to a very small area of Santa Monica called Pacific Ocean
Park. It is my belief that Stecyk was initially emulating local gang
graffiti for the purpose of visually enhancing his photographs. The
hand lettering styles that Stecyk developed are clearly a derivative
of the traditional cholo hand styles that were present in his local
area. Upon doing further research, I also learned that the name
Dogtown originally belongs to a Mexican-American gang from the
Highland Park area of Los Angeles called Dog Town Rifa. Researchers
at streetgangs.com have recognized the Dog Town Rifa gang as being
“the oldest active gang neighborhood in all of Los Angeles County
going back to a period from 1895 to 1900.” After analyzing old
black and white authentic photographs of genuine Dog Town Rifa street
graffiti, it strikingly apparent that Stecyk attempted to copy the
gang's unique hand lettering style right down to the swastika that
was being used in the gang's placas.
Maybe this is all just coincidental or perhaps Stecyk had negotiated
a sweet deal with the Dog Town Rifa gang in which he used their gang
name to launch his career as a graphic designer.
Dog Town Rifa graffiti |
The
1980s was a prosperous time for the skateboard industry. Among the
handful of skateboard brands that were doing well was Santa Cruz
Skateboards. Sometime between September and December of 1986, Santa
Cruz Skateboards released their second pro model for team rider Jeff
Kendall. This particular deck is loosely called graffiti and
was designed by artist Jim Phillips. The Kendall graffiti deck
is of significance because of the graphic's direct reference to
graffiti art. This vibrantly colored graphic consists of a brick wall
backdrop, some mock tagging and the name Jeff Kendall in block letter
form. There is even a hand that is gripping a can of spray paint! The
Kendall graphic screams graffiti yet there is something very peculiar
about it.
Jeff Kendall graffiti deck |
Jim
Phillips was hired as the art director for Santa Cruz Skateboards in
1975. Far from being a city dwelling graffiti writer, Phillips
resided in the mellow beach town of Santa Cruz and specialized in
cartooning. Phillips was also heavily involved with the local surf
scene and his art was featured in many surf magazines during the
1960s. When asked about his artistic influences in an online
interview, Phillips responds “Let’s just say the greatest comic
book and animation artists who ever lived.” Unlike
Stecyk, Phillips didn't have the environmental influences that were
present in Los Angeles. Phillips' rendition of a graffiti themed
skateboard graphic is much different than that of Stecyk's in that it
is brightly colored and less threatening. To the untrained eye,
Phillips' graffiti
graphic may come off as genuine but it is devoid of certain
attributes and/or components that are associated with genuine
graffiti art. In other words, Phillips' letter style lacks the
characteristic arrows, flourishes and ligatures that are usually
present in genuine graffiti style letter arrangements. Also,
Phillips' block letters look highly polished and symmetrical which is
indicative of someone who is skilled in the sign painting trade. In
fact, one of Phillips' early artistic influences was a man by the
name of Ralph Grey who was – yes, you've guessed it! A sign
painter. “I was profoundly inspired by his work.”, Phillip says,
“He was a gifted commercial artist and sign painter whose cartoon
characters rode on delivery trucks all around town, and still do to
this day.”
Jim Phillips |
The
next graphic design of interest belongs to the Bryce Kanights B.K.
pro model by Madrid Skateboards. The Kanights B.K. graphic,
like the Kendall graffiti graphic, is set against a brick wall
backdrop. The initials “B” and “K” are positioned on the wall
and represented in large three-dimensional lettering. They are accented with a dual color outline, shine effects and random
splatters of paint. The flavor is definitely that of graffiti but
much like the Kendall graffiti graphic, Kanights' initials
lack the characteristic arrows, flourishes, and ligatures that are
typically found in genuine graffiti letter styles. One of the most
salient features of this particular graphic is its rough and
unpolished look. When compared to graphics that were being designed
by other skateboard brands at that time, the Madrid B.K.
artwork looks much less refined. The text underneath the illustrated
initials reads “Madrid Skates” in what appears to be a botched
and distorted cholo letter style.
Bryce Kanights B.K. pro model by Madrid Skateboards |
I'll admit that my first assumption was that Bryce Kanights himself designed the B.K. graphic but after doing some light research, I was shocked to learn that the B.K. graphic is a subject of scandal and controversy. While combing through online forums, I discovered submissions that were posted by a graffiti artist from San Francisco named Fury One who claims to be the artist that designed the B.K. graphic. On his Flickr account, Fury One writes “I designed the 'BK' for this Deck in 1985(?). It was stolen and used by Mr. Bryce Kanights for his first pro deck on the Madrid skateboard line, along with Images used for a Jimmy Z clothing shoot for Thrasher Magazine featuring Tommy Guerrero, ...Too bad BK chose to gank instead of open doors.” Fury One continues his explanation in a separate post, “I did the outline for the 'BK' lettering plus a couple of others... I think he might have used one of the other designs on his second or third deck also. He didnt keep his end of the deal. Didnt kick down the cash, gear, or original photos of tommy g. doing tricks on my production they used in jimmyz clothing ads. Im not bitter...”
Madrid ad for the B.K. pro model March 1987 |
Madrid B.K. sticker |
I
feel that it would be a disservice to my readers if I failed to
mention that during the very same year that Madrid Skateboards began
production on the Bryce Kanights B.K. pro model, a small
skateboard brand called Shut Skateboards was being established in New
York City. In fact, Shut Skateboards is the first skateboard brand to
come out of New York City. Owners Rodney Smith and Bruno Musso hired
local skateboarder and graffiti artist Eli Gesner to design graphics
for their newly formed skate brand. The graphics that Gesner designed
for Shut Skateboards were heavily rooted in graffiti art and his
unique style reflects that. Despite being founded in 1986 and
displaying genuine graffiti art on their skateboards, Shut
Skateboards didn't begin production until approximately 1987-88.
According to my research, the first Shut deck was released in 1988.
Finally,
I feel that it may be concluded that both Craig Stecyk and Jim
Phillips were not genuine or prolific graffiti artists. Therefore,
the graffiti art that was designed by Stecyk and Phillips are
derivatives of genuine graffiti art. However, when one takes into
account all of the available information pertaining to the Madrid
B.K. graphic, the artwork seems to be genuine. Just to be
clear, my assertion here is that the 1986 Madrid B.K. pro
model is the first mass-produced skateboard graphic to exhibit
genuine graffiti artwork. Fury One, the graffiti artist who designed
the B.K. graphic, is still involved with graffiti art and has
a Flickr account under the name aka Don San Pancho.
A nice collection of OG B.K. decks |
Thrasher magazine Feb. 1987 |
Fury's signature |